From Instant to Preview: Where Oh Where Does My Web Page Rank?

Google introduced Instant just a few months ago. Reviews have been mixed with some people enjoying Google thinking fast and preemptively for them while others searched desperately on how to turn the feature off finding it annoying at best comprar visualizações no youtube.

Business owners trying to obtain page rank are negatively impacted by Instant.

Google's Preview is by all accounts a really neat feature and you will know when it is available in your area when a spyglass icon shows up next to the search results. I have already been seeing them.

So what exactly is Preview? The little spyglass icon next to a search result enables a 'peek' at the web page without having to actually visit the site. This preview will allow the searcher to decide quickly if the page being offered is relevant to their search, looks like a credible site or is familiar to what they were looking for in the first place.

The rollout of Preview may be a real time saver and nice feature for some searchers. Site owners will find mounting challenges in how to show up on a page and get the desired traffic to their site. Let's face it - if you can't get them in - you can't make the sale. And even more dramatically - if your site traffic falls off, well Google will begin to let you slide in the rankings. This ladies and gents is a real cold shower, wake up call for getting your website ramped up and your social media on steroids.

Warning - if your page is a mess, ugly, hard to read and not getting to the point really quickly - you just lost an opportunity for a site visitor. If you have ever seen me speak, I begin to jump around and do a wild jig as I explain the 3/6 rule - that being when a visitor gets to your site you have about 3 seconds of eye time for them to make a decision you are the answer to their question and another 3 seconds for them to decide if your site is worth exploring further. Well that 6-second window just shrunk to about - oh a half a second, maybe a full second. WOW.

Traffic to your site will be reduced now that peekers won't have to visit if they aren't sure and with reduced traffic your value to Google will decrease as well. So your hope for high search results is now being challenged even further.

Now is not the time to invest in links and other SEO strategies that are code based. I am not suggesting that web design best practices be thrown out the window - these will continue to be valued services and just as a side note - page speed is real serious business now. Google also just released a new tool that will actually optimize your site for speed - so yes, they are taking this seriously. But I digress.

The truth is that SEO is in such a state these days that the experts are being sent back to the boards and can hardly keep up with the changes. Changes to a secret and mystical practice by search spiders that keep secret algorithms and formulas to decide your search result fate.

What does this all mean to a small business owner who just wants to be found? This is just my opinion and I would love for others to chime in anytime here but my initial thoughts are to concentrate on Social Media. Hrrr humph you say? I can understand your pain. With SEO you can clean up your code, improve your website and maybe buy some PPC and sit back and wait for the traffic.

The search wars are heating up and it seems that Google and Bing are regularly introducing new features and they both find themselves competing with - of all things, Facebook, Twitter, LinkedIn and YouTube. Searches are now being channeled to associates, friends and family more frequently than to search engines comprar visualização youtube. Pay attention because if you want to get found, although search engines are still critical, the importance of the social media properties is becoming more critical each passing day and with each new roll out of some search engine feature that negates the SEO work you had done to your site.

So back to the drawing board. Clean up your website and brush up on your social skills. Get a content strategy together that will be helpful, informative and fun and get out there and get the conversation going.


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